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YouTube by Numbers

by Chance Bulger

Author: Charles Bulger

There are many people looking to create videos on Youtube, this article we outline specific stats and numbers for YouTube video makers. YouTube is the largest video hosting website in the world and some of their numbers are simply astounding. We wrote this article to focus more on the numbers you might be interested in knowing about as a content creator on YouTube.


In this article, we will discuss some basic statistics like the number of current Youtube channels, amount of daily watched content and the average video length. We take an in depth look at engagement rates, based on the length of the video; this should help you decide how long you should make a video for. We also talk about the top Youtubers of last year and how they generate the money that they do. Lastly, we close out the article discussing YouTube and their success as a company, being a subsidiary of Google. Whether you are currently creating, or aspiring to create videos on YouTube, these stats should help you out and hopefully some will surprise you.


First we will talk about some general Youtube Statistics as of May 2019


  • Number of Youtube Channels: 28.4M (Via Social Blade)
  • Average Content Uploaded per minute: 300 Hours (Youtube)
  • Hours of video watched daily – 1 Billion+ (Youtube)
  • Average time on YouTube per month – 19 hours per person (Business Insider)
  • More than 50% of YouTube views are coming from mobile devices (YouTube stats)
  • Average video length- 4 minutes and 20 seconds (Youtube)


Shorter Could Be Better

  • 4-5 minute Video- fewer than 60% viewers will watch entire video.
  • 1-2 minute video – around 75% of viewers will watch entire video. (Wistia)


These numbers could mean that shorter content is more engaging for viewers, but that doesn’t mean you have to strictly stick to shorter content. You must understand that if the content is longer, a large percentage of the audience will not make it to the end. So you should consider putting the most important information at the start of your videos along with focus on keeping the videos concise. Your audience should appreciate this as well which will lead to you growing faster as a channel!


Top 10 Earning Youtubers in 2018: (Via Forbes Magazine)


These top Youtubers made money not just off the Youtube ad revenue program, which continues to be less rewarding every year as the value per view decreases. These top YouTubers have their own brands, courses or private social media groups that they make a great deal of money off of.

Since these Youtubers are also very influential, they gain the interest of brands looking to advertise to their vast audience. The YouTubers can be paid for wearing a brands clothing, posting about a product on social media, creating a video on the brand and any other way you can think of. They can have exclusive brand deals and sponsorships that can pay them well.

Here is the list of the top YouTube content creators and their earnings last year (2018).

  1. Logan Paul – $14.5 million
  2. PewDiePie – $15.5 million
  3. Jacksepticeye – $16 million
  4. VanossGaming – $17 million
  5. Markiplier – $17.5 million
  6. Jeffree Star – $18 million
  7. DanTDM – $18.5 million
  8. Dude Perfect – $20 Million
  9. Jake Paul – $21.5 million
  10. Ryan ToysReview – $22 million


YouTube Partner Programs

It’s hard to say what kind of branding deals you will be able to get as a new content creator, so from here we will simply look at how much you could expect to make off of the YouTube Partner Programs payment to creators.


  • Average Earning Per 1000 Views-> $1
  • Therefore, Average Earning per 1 Million Views -> $1000


This is of course an average number and it all depends on the niche you have created your video on. For example, if you created a Business video explaining the corporate tax information of your country, you will likely make more money than someone that uploads a funny cat video. This is because businesses will pay YouTube more to be shown on a video relevant to their product, where they know their type of customer is watching. A content creator makes a percentage of the money that YouTube brings in per ad they show on your video (usually 45% goes to the creator).


For Monetizing a Youtube Channel, 4 Factors determine your Youtube Earnings potential

  1. CPM vs CPC
  2. Estimated Gross Earnings Per 1,000 Views
  3. Estimated Earnings Per Subscriber
  4. Estimated Variance Based on Video Engagement


A great tool to estimate how much you could earn from Youtube (not including external branding and deals) is this calculator:


Youtube as a company

Youtube is owned by Google, and they have shown their most successful year of their existence in 2018, as their revenues were higher than they’ve ever been. It is hard to tell how much YouTube contributed to this, but we must assume it is substantial.

Alphabet (GOOGL) 2018 Revenue – $110 Billion

Hopefully, you found this article interesting and insightful. Knowing the numbers, can help you predict your success on the YouTube. We wish you all the best in your content creation success.

Youtube can be very competitive for getting discovered as a content creator. Is it actually the best spot for you to post your content? Check out our article comparing Youtube vs Vimeo.



Author: Chance Bulger

Writer, blogger based in Charlottetown, Prince Edward Island, Canada.

Yann Keerim
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