Tips on making the perfect Press Release for your Music.
In 1972, the band Dr. Hook was already singing:
“We take all kinds of pills that give us all kind of thrills
But the thrill we’ve never known
It’s the thrill that’ll getcha you when you get your picture
On the cover of the Rollin’ Stone”
It is the dream of most artists and composers to have their faces printed on the cover of Rolling Stone Magazine and receive reviews on Pitchfork. But before that happens, you should keep in mind a strategy of spreading your work from the basics. Writing an interesting, appealing and attractive press release will put your music in the spotlight for the small newspapers and will catch the attention of journalists and music experts.
As a musician, songwriter or composer who is starting your career by selling songs on Royalty Free sites like Themusicase.com it is important to have a spread of your work. Create a website where you can write your bio, put previews of your songs available to your audience, and a schedule of your upcoming shows is the key to getting your name out there.
The difference between the writing staff of Rolling Stone’s and the professionals of a local newspaper and music blogs is that one of them has tens of thousands of CDs waiting to be heard and reviewed, and the other is constantly in need of writing material. Yes! Starting to advertise your work on small local music blogs and newspapers in your city is an important start for your release.
There are many different ways to get in touch with local, national and digital media. The first question you should keep in mind is “Why is my story relevant and worthy of mention in this media?”
Creating a community and fan base
Before attempting to gain the attention of journalists you must create a sense of community for your listeners. Starting with friends and friends of friends who listen to your songs and even your customers at TMC. How can you bring them closer to you and make them feel special?
The first tip we give at Themusicase.com for our partners composers we work with is the importance of writing your Short Bio in your personal profile. This makes your profile much more professional and potential customers will know who is behind the music. To add your Bio Short, login to your composers Panel and go to Edit Profile on the left menu. After that, just click on Edit at the bottom of the Profile Page Settings.
Another fundamental initial strategy is to have your website showcase your compositions and tell your story. Adding photos of your gigs and dates of your tours is also important so that your fans are always on the lookout for what is happening in your career.
Defining who you are as a songwriter
Making a strategy and defining who you are as a songwriter and what your music and purpose is all about is essential before you start writing your press release. Keep in mind the four tips below.
Writing the Perfect Press Release
The “release” is nothing more than a text with the biography of an artist. It is an important advertisement tool. It only loses in importance to the artist’s songs and the promotional photos.
Even though it is a fundamental form of communication with the public, agencies and concert halls, many artists do not give importance, and, worse than that, they make mistakes that alienate those who want to know the artist better.
You should keep in mind that your music is your selling product. And you should put some marketing strategies into action. There are four key questions your release should answer:
Key points your release must contain
Writing a coherent press release, telling your story, your background, and sharing essential information that makes you a special composer is critical to getting your name out in the press. Create a mailing list with people who might be interested in your music and start sending to these contacts. Do not forget that your story is unique and trying to copy the background of another artist will not get you anywhere.
The press release is the fundamental start for you to get your name out there and become more recognized by people. It will also be of fundamental importance to boost your sales at Themusicase.com.
About the author
“Luan Santos is a journalist specialized in production and cultural criticism who loves writing about movies, music and literature. Luan is also content manager on Themusicase.com’s blog”