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How To Gain More YouTube Subscribers by Collaborating With Fellow YouTubers

by Themusicase Team

How To Gain More Subscribers by Collaborating With Fellow YouTubers

Looking to grow your Youtube Audience?

Growing your audience and a passionate following should be your number 1 goal for your Youtube Content, especially as a beginner. .

Well look no further than this article on collaborating with your fellow youtubers. This is a great way to gain a following without having to worry about ranking videos high in the page for a specific keyword. However, this is not something that should be ignored. Check out our other article on ranking Youtube videos in Youtube’s search algorithm (YouTube SEO Guide)

With collaboration, you can begin to see other Youtubers in your niche not as your competitors but as someone that you can grow with.

In fact working with other Youtubers will likely make you a better content creator. You will gain knowledge on other people’s audience, how they cut their videos, what type of content does well for them and much more.

You will also be creating a network of like minded people. Along with creating a possible friendship, this network will be important for making connections to other Youtubers, companies and business opportunities.

How it works

You will feature another Youtuber/Vlogger in a video on your channel. You will introduce them, create your content, then include a link to their channel in your video description and an annotation at the end of the video.

Including this link will allow your viewers to find your guest’s channel and check out their YouTube videos.

In return, the person you collaborate with can create content featuring you. Similarly, they’ll also give you a shout-out in their videos and send their viewers over to your channel. It is a Win-Win for both channels and allows you to tap into the others audience. But you must be careful that you choose the right person to collab with.

How to get started

  1. Find The Right People To Collaborate With

Look at other Youtubers in your niche as well as channels slightly outside of your niche (where your content will still be relevant to their audience).

Compile a list of channels that you think will be interesting to work with along with their contact details.

  1. Reach Out

Take your list and start reaching out to these people via email or even better, social media. You’ll find that most Youtubers will have their business contact info listed on their channel.

Reach out to a lot of these channels, some people may not respond. Work with these channels and state your goals of what you plan to do with the video. It’s good to include some information on what your channel is about.

  1. Create the collaboration

Once you have created your initial contact, and you have found someone to work with, it’s time to choose what type of content you want to create. It is not necessarily required to create a video in person. You can each film parts to a video, and edit it to make it all make sense. Here are some ideas as to good content to collaborate with.

Content Ideas

  • You can create guest vlogs on others channels and simply exchange videos. This will ideally work for Youtubers in a similar niche for example a fashion blogger and a makeup artist.  
  • Collaborate Via a Youtube live stream, this would be in the format of a longer video that is both streamed live and can be uploaded to your channel as a regular video once completed. You could stream an audience Q&A, comment on funny videos, play a game together, etc. One person must create the live stream, set a date and time. Then they must invite the channel they are collaborating with in order to join the livestream.

Unfortunately, only one channel can have this livestream featured for their Youtube audience. The other channel can promote the stream to their social media to get followers engaged and interested. Once the live stream is complete, it can be edited and uploaded to Youtube, but only one person can post this.

It is recommended that one channel do a live video, then around a week later the other channel do a live video collaboration. This should have your audience engaging with you on an extra level.

  • Create a multipart video and post Part A on one channel and Part B on the other channel. This video will cause viewers to actually want to see the other part of the video and therefore go to the collaborated video. BUT, you must let people know that there is another part. Create a call to action at the end of the video like ““To find out what happens next, head over to [Collaborators] channel!”

Collaborations are Great

Collaboration are great, but you have to vet who you collaborate with. You want to create a trusting relationship with your audience. If your audience trusts you, they will also believe that you are trusting of anyone that you collaborate with. So, any person that you collaborate with can have an affect on your personal brand. Make sure your opinions and views a aligned with your collaboration partner, so there are no surprises in the future from them that could damage your audience’s trust in you.

Overall, collaborations can help you penetrate a whole new viewership you might not otherwise know about have you continued working alone. It is a way to boost your videos for Youtube SEO, as you are getting more views, engagements and backlinks. Collaborating on Youtube could help propel your channel to crazy new levels.

Author: Themusicase Team

Themusicase is a royalty free music marketplace, providing music licensing solutions for agencies, video makers, film studios and production companies since 2005.

Yann Keerim
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