On the last update on our production music download platform, our team has decided to move one step forward and apply gamification based on 3 goals

• increase customer loyalty
• boost sales
• gain back old customers

Gamification is not a “black hole”. It needs to be carefully examined and applied to each individual case needs. It also needs to find its optimal gaming level. Overgamifying a business can sometimes cause more problems than it solves.

So we picked up 2 game elements to apply on our royalty free music library.

1) Points and 2)  Badges

1) Points

Each user has a point score. Points are added to each account upon certain handpicked actions. Those actions include

• purchase of royalty free music 
• logins / day
• tweeting about us
• sharing on facebook about us
• giving us feedback

We also took into account all past users actions, before our gamification implementation – meaning simply that all past user behavior has not been left apart. A client that has spent i.e 1000USD from 2005 till now, will see all accrued points from his past engagement and receive his bonus from day one.

2) Badges

Each point level unlocks badges. Some badges are only discount levels (5%, 10%, 20%). Some other actions unlock premium badges such as “free music supervisor”. Other badges are also “status only” oriented.

Gamification is an on going process. It can be applied to anything, anywhere as it is built based on a basic human instinct: reward.

If you have any comment or experience from your business fell free to comment below.

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If your business or website is in any way related with music licenses, then our new affiliate widget could be a significant revenue stream for you. Let your clients license music directly from the Licensing Widget and earn your commission fee.

Widget can also be used by website owners or bloggers that just want to try a new source of income.

Examples:

• On Hold system providers
• Photo libraries
• Online video communities
• Podcast portals
• Game portals
• Blogs / websites that just want to offer this service to their visitors and enjoy a new revenue stream.

Just pick tracks from library, and copy paste the source code into your website / blog. The widget can also host your company logo.

Contact us at info(at)themusicase.com to learn more about using our custom widget in your business.

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Using on hold music for business, requires relevant licensing. On themusicase.com library you can instantly choose – license and download one of our 50,000 prelicensed tracks for use in your business on hold message. The license type for that usage is: Golden.

Popular tracks for on hold use can be found here.

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License your music for inclusion in Films, Ads, Web, YouTube, Games, Podcasts and more media, directly from your website or blog. Widget is customizable, letting composers insert their custom image. Written in HTML5 is playable in all mobile devices.

No account with Themusicase.com? Join as composer now and get a new revenue stream from your music, licensing your tracks to thousands of producers globally for inclusion in videos, films, apps and all media. Click here to learn more.

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Our library, hosts around 50,000 royalty free tracks and sfx for instant licensing inside games. The process of licensing is more than simple. Just preview – purchase – and download your tracks. All purchases are followed by the lehal license agreement that enables you to use music inside your games.

Regarding licensing terms you need one of the following license types:

1) Silver License
This license will cover you for use of our music inside online games, and video games that are ot sold. The cost is around 27 USD per track.

–or–

2) Platinum License
This license type will cover you for games that are to be sold. As we host royalty free music, you do not need any extra license to use music for games, and there is no limit in the number of copies you can make. The cost is around 110 USD per track.

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Gangam style has reached 900,000,000 view on youtubes and it is increasing rapidly, the video is getting about 10-12 million views on daily basis.The Youtube 100 is a chart of the top music videos featured on the website, measured by the amount of song traffic. In that chart, currently PSY is at the top. You can view that chart in the infographic.

PSY is managed by YG Entertainment, this is how they compare to one of the largest record companies in the U.S.

PSY Is becoming popular on twitter and facebook and well, currently he has about 1,533,170 followers and on facebook he has got about 3.8 million likes.

The real name of PSY is Park Jae-Sang, currently he is about 34 years old, his first album was released in 2001, and he was fined for using inappropriate content in that album, Also in 2001 he was arrested for using Marjiuana, he attended college at united states and he can speak fluent english.

An infographic by the team at CouponAudit

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Pantone are a company that have huge influence. After starting out as a printing company in the 1950’s, the New Jersey company are now more famous for PMS (Pantone Matching System), which is a branded colour space used in industries such as printing, paint, fabric, and plastics.

Since 2000, Pantone have hosted a secret meeting in a major city in Europe to find a ‘Colour of the Year’. Along with representatives from various nations’ colour standards groups, they get together and fight it out over two days of presentations and debates to find a colour that is in keeping with the mood of the times. For example, last year’s colour Tangerine Tango, was chosen because it “provided the energy boost we needed to recharge and move forward” (Pantone’s words).

The decision – and the subsequent colour – can quickly have a wide-reaching effect on many industries, including fashion, graphic design and florists.

A Wide Ranging Influence

It may seem bizarre that a decision on what is deemed the colour of the year by one corporation and some of their influential friends would have such a wide-ranging effect on decisions made in so many industries, but top fashion designers such as Tommy Hilfiger and Ella Moss have all taken Pantone’s decision as gospel and honed their seasons designs accordingly. You can also see it on everything from iPhone cases to office furniture.

The chosen colour of the year candidate will also make a difference to how people decorate their home, as interior designers and companies produce ranges of paint and furniture to suit the trends, and when Pantone are essentially setting the trends for that year, the chances are that there will be a lot of Emerald colours on the walls of many homes.

Pantone’s 17-5641 Emerald is a stunning green, and as Emerald’s are most associated with gemstones and riches, it is a very luxurious colour. According to Pantone, many countries have chosen green to represent healing and unity for centuries. They certainly know how to sell a colour.

The Implications to Graphic Design

In the fashion world, and the offline world in general, the Emerald colour is certain to dazzle and impress. But what are the implications of the colour to the world of graphic design? Colour is very important to the online world, as it is often this that makes a website or design stand out, as well as the functionality of the site.

With a colour as crisp and elegant as Emerald, it will definitely find a place in the graphic design world, especially where there needs to be a mixture of white and green. It gives everything a sophisticated look. Green is a very popular colour in graphic design as it is associated with nature, which in turn has a positive effect on those who come into contact with the colour.

Who knows how the colour that seduced Pantone and their friends into making it colour of the year came about? Was it spotted on car, at an art gallery or a perhaps even a flower? It is a mystery for now, but one thing is for sure though: It has earned its crown this year.

Sophie works alongside brand design agency Amplitude. Green has long been her favourite colour so she is glad to see it in the spotlight this year!

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The industry of television, film and journalism is quite profitable. Some companies, however, don’t make the bulk of their revenue from news and entertainment content, but from separate and unrelated holdings.

For example, the Washington Post Company is home to the nation’s 5th largest newspaper, but it has become a $4.7 billion company thanks in part to its possession Kaplan Inc., the world’s largest education company. Kaplan’s history isn’t a bed of roses – it was sued on multiple occasions for fraudulent business practices, including false advertisement – but its success helps the company bring in a $278 million profit.

Gannett, the nation’s 9th largest media company, earns the big bucks by focusing on television and journalism. Its “USA Today” is the top-selling newspaper in the nation, and the company’s 85 newspapers have more than 7.2 million subscribers. Like Kaplan, Gannett has been sued multiple times; the U.S. Equal Employment Opportunity Commission has cited the company for discriminatory hiring practices.

Source: Best Communications Degrees

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