Gamifation is simply the process of applying game techniques in non game environments. Things common in games such as leaderborads, points, virtual currencies, awards and badges have always been considered as factors to increase user engagement and loyalty.

On the last update on our production music download platform, our team has decided to move one step forward and apply gamification based on 3 goals

• increase customer loyalty
• boost sales
• gain back old customers

Gamification is not a “black hole”. It needs to be carefully examined and applied to each individual case needs. It also needs to find its optimal gaming level. Overgamifying a business can sometimes cause more problems than it solves.

So we picked up 2 game elements to apply on our royalty free music library.

1) Points and 2)  Badges

1) Points

Each user has a point score. Points are added to each account upon certain handpicked actions. Those actions include

• purchase of royalty free music 
• logins / day
• tweeting about us
• sharing on facebook about us
• giving us feedback

We also took into account all past users actions, before our gamification implementation – meaning simply that all past user behavior has not been left apart. A client that has spent i.e 1000USD from 2005 till now, will see all accrued points from his past engagement and receive his bonus from day one.

2) Badges

Each point level unlocks badges. Some badges are only discount levels (5%, 10%, 20%). Some other actions unlock premium badges such as “free music supervisor”. Other badges are also “status only” oriented.

Gamification is an on going process. It can be applied to anything, anywhere as it is built based on a basic human instinct: reward.

If you have any comment or experience from your business fell free to comment below.

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Royalty Free Music licensing is a rapidly growing indystry, as there are thousands of new media (YouTube videos, Games, Websites, Apps and more) where licensed music is vital.

If your business or website is in any way related with music licenses, then our new affiliate widget could be a significant revenue stream for you. Let your clients license music directly from the Licensing Widget and earn your commission fee.

Widget can also be used by website owners or bloggers that just want to try a new source of income.

Examples:

• On Hold system providers
• Photo libraries
• Online video communities
• Podcast portals
• Game portals
• Blogs / websites that just want to offer this service to their visitors and enjoy a new revenue stream.

Just pick tracks from library, and copy paste the source code into your website / blog. The widget can also host your company logo.

Contact us at info(at)themusicase.com to learn more about using our custom widget in your business.

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Ok, now you have you new record ready for the masses. At the same time you discover that you have also produced some great tracks on the past, which are kept safe on hard disks. Your fans friends, family are eager to listen to all your great stuff and wait for your official release!

BUT is that all?

Did you know that music apart from entertainment is also essential for creating emotions inside various productions?

In the modern music industry, a new distribution channel that could boost your awareness and also be a significant income is “licensing” your music to all creative people out there that produce videos, adverts, podcasts, websites, video game and need great music to enhance the impact of their works.

Imagine one of your tracks as background in a YouTube video that ends up having thousands or even millions of views. The video producer in order to legally use your music and upload the video with your tracks as background should have purchased the right to do it. This is called: Synchronization license. You, apart from being paid for licensing your music to the producer are now exposed through your music to all these people watching this video.

Now multiply the above scenario with more than one YouTube videos, Podcasts, Advertisements etc. Your presence in all these productions could generate income and also raise your popularity.

But how a producer could actually find your music in order to proceed to licensing it?
Because of this new trend a new market has grown called “royalty free music”. Composers can upload their music in royalty free music platforms where thousands of producers are visiting in daily basis in order to find what fits best for their productions. With very attractive prices such as 40 $ for use in websites or YouTube and 150 $ for use in adverts or documentaries (non exclusively , the same track can be licensed several times during a day , — ok this is the best scenario but it already happens for many composers) marketplaces selling royalty free music (or stock music) are increasingly popular.

Royalty Free Music Library www.themusicase.com is one of the leading platforms worldwide for stock music licensing to producers across the globe. All music is handpicked (is uploaded after approval) and you can learn more here

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